Hi.Roop Inhaler

Hi.roop is a locally made Indonesian inhaler brand designed for teenagers to young adults, created to challenge the perception that inhalers are only for older people. The brand uses a colorful and fresh visual identity to break away from the typical medical look, making the product feel modern, approachable, and relevant to a younger audience.

The packaging is designed to be reusable, allowing users to purchase refills instead of replacing the entire product. Hi.roop features a two-in-one design that functions as a nasal inhaler and a topical oil applicator with a metal roller ball for direct skin application. The product is available in four natural oil variants—Cinnamon Bark Oil, Clove Stem Oil, Cajeput Oil, and Kaffir Lime Oil—each with its own specific usage and benefits, while remaining visually cohesive as a brand.

For this project, I developed the complete branding system, including the logo, color palette, typography, product and packaging design, merchandise, social media content, as well as promotional materials such as posters and billboards. Hi.roop combines traditional Indonesian ingredients with contemporary branding to create a reusable wellness product that appeals to a younger generation.